"Look, I don't think this is a good business plan for a B2B eCommerce portal for construction companies, guys," I protested.
"Why not? It's viral marketing!"
There's a point where someone is so wrong you just can't talk to them reasonably. At least the meeting had bagels and fresh coffee.
"Well," I muttered awkwardly, "for one thing, we won't get much repeat business."
"What if we used pop-up ads?"