Ted (merovingian) wrote,
Ted
merovingian

Viral Marketing Research

So, the investors love my new concept, but they wanted me to do some "viral marketing research." Here's the pitch:

Imaginary Cigarettes
"Smoke 'em if you don't got 'em!"

An empty non-existent box, filled with theoretical cigarettes. You can then pretend to smoke them.


Advantages:
1. Low cost of production.
2. Healthier than regular cigarettes.
3. Costs half the price of a regular pack of cigarettes.
4. Allows smokers and non-smokers to smoke together.
5. Recyclable containers.
6. Safe for kids.
7. Encourages use of imagination.

Disadvantages:
1. High marketing and promotion cost.
2. High risk of competitors creating generic knock-off versions at lower prices.

Now, I need your help with the market research.

Would you be willing to buy this product?

Yes, at regular price.
0(0.0%)
Yes, but only if it was on sale.
12(44.4%)
No.
5(18.5%)
I reject the assertion that this product even exists.
10(37.0%)

Where would you prefer to buy this product?

In a supermarket or liquor store.
3(11.5%)
In a specialty store.
14(53.8%)
Online (with same-day shipping at a small nominal fee)
5(19.2%)
Online (with 3-5 day shipping)
4(15.4%)

How much would you be willing to pay for this product (in U.S. dolalrs per pack)

Mean: 1.61 Median: 1 Std. Dev 0.97
1
15(65.2%)
2
4(17.4%)
3
2(8.7%)
4
2(8.7%)

If you would prefer to buy it online, what is your credit card number?

Any comments or suggestions?




To thank you for your research, you'll instantly receive a free sample when you submit your poll results or a comment. Enjoy!
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