"Now you can apply that same principle to breakfast cereals! This large, bulk box of breakfast cereal is unappealing to children. The packaging is plain and unappealing, and promises a toy inside which is not delivered. The cereal itself tastes somewhat spoiled, burnt and bitter, yet still bland. Even the pickiest child will happily accept healthy cereals after completing one three-month box of this cereal. Machiavelli-Os: Silence them."
I shudder in my attempts to describe the jingle of the advertisement.